Introduction of NFC labels
Kilchoman is one of the first Scottish whisky distilleries to announce the introduction of NFC labels on its two general releases “Machir Bay” and “Sanaig”. By means of so-called Near Field Communication, buyers of the bottles can briefly touch the label with their smartphones and then receive on their mobile phones further information about the bottlings, such as taste notes, information about the casks used and other information about limited releases from Kilchoman. Anthony Wills explained the introduction by pointing out that whisky buyers’ growing hunger for information could be satisfied in a very elegant and bottling specific way. To launch the labels, Kilchoman is launching a competition in which a cask of Kilchoman whisky (!) is raffled off to a lucky winner.